The title "It's On!" refers to Chuck Liddell and Tito Ortiz's long-running negotiations leading up to the fight. Fans had been awaiting the fight for more than a year, and while both fighters had their own stories as to why it took so long, the fight finally took place in 2004. Ortiz claims that as friends and former training partners, he and Liddell had made a pact never to fight. Liddell claims there was no such pact, that he would fight anyone anytime, and accused Ortiz of ducking the fight.